Vintage Sunshine Biscuits Yawning Baby Ad How to Make Meal Planning Easier

Description

This is a framed cutout from one of the 1936 Loose-Wiles/Sunshine Biscuit calendars. The calendar pad was placed on the cardboard below this image and has been cut away. Most years L-W supplied grocers calendars with four different patterns so the customer could choose the one they wanted to DISPLAY in their homes. It is thin cardboard, two-sided, and measures approx 8 x 10.5".
It Has some fading a tad bit of yellowing, and a slight crease.
Sunshine Biscuits was an independent American baker of cookies, crackers, and cereals. Joseph Loose was a member of Nabisco's Board of Directors. In 1902 along with his brother Jacob and John H. Wiles, he liquidated his holdings in the National Biscuit Company and formed the Loose-Wiles Biscuit Company. They envisioned a factory that would be filled with sunlight so they adopted the name SUNSHINE for their products. In 1946, the Loose-Wiles Company officially changed its name to Sunshine Biscuit, Inc. The company, whose brand still appears today on a few products, was purchased by Keebler Company in 1996 which was subsequently purchased by Kellogg Company in 2000. Please see the pictures as they are part of the description.
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(LOC 09-30-23-28)